Brand Management & Marketing Projects
Coty
Brand : Coty
Product : Fragrance
Platform : University project
Fulfill the fragrance demand of Millennials by creating a compelling and memorable shopping experience.
Ecrou
Brand : Cartier
Product : ECROU
Platform : Cartier brand challenge
Launch and marketing strategy developed for the launch of ECROU in the Parisian market. Keeping the brand image and the luxury aspect in mind, also understanding the millennial mind set.
Is Coach Luxury ?
Brand : Coach
Platform : University project
Analyse the brand, in terms of the brand history, market competitors and positioning, with the pricing strategy, communication. Finally concluding if coach is a luxury brand or not?
Detox Spa
Brand : Les Bains Paris
Product : Detox Spa
Platform : University project
Analyse the market, the need and opportunity for a luxury hotel to come up with a spa concept to compete with the palaces in Paris.
Chaperone
Brand : Chaperone
Product : Hypothetical brand created with a business plan for a women safe travel
Platform : College project
Chaperone provides women safe home and travel assurance
Outcome : Branding collateral, app designing, logo designing